discovery+ Press

Legendary rap Artist Ludacris Trades the Studio for the Kitchen In discovery+ Special Luda Can’t Cook

January 12, 2021


Star Gets Schooled in International Cuisine Beginning Thursday, February 25th. Streaming Exclusively on discovery+

Download images from the show here.


New York – January 12, 2021 ­­– Chris “Ludacris” Bridges is a hip-hop icon, accomplished actor and successful restaurateur who is passionate about food – but he knows he “can’t cook a lick.” In the one-hour discovery+ special Luda Can’t Cook, from record breaking producer Will Packer, Ludacris gets schooled in the kitchen by James Beard Award-nominated Chef Meherwan Irani to up his culinary game with international flavors and techniques. Indian cuisine is one of Luda’s favorites and Chef Irani gives him a master class in the foundations, from layering spices to frying and braising and making curry. Then in a test of his newly acquired culinary skills, he cooks and serves a menu of Indian dishes Ludacris-style to a room of VIPS, including his mom Roberta.  Luda Can’t Cook begins streaming on Thursday, February 25th, exclusively on discovery+. The series is produced for discovery+ by executive producers Packer and Kelly Smith from Will Packer Media and Matt Kelly and Mike Sorenson from Anomaly Entertainment.

“I absolutely love food and have always appreciated the art of cooking, but I can’t lie – I have no idea what I’m doing in the kitchen,” said Ludacris. “I’m on a mission to change that and master one cuisine at a time – it’s going to be delicious.”

“The juxtaposition of a uniquely talented mega star like Luda against a backdrop that he has no real knowledge or skill set in makes for some highly entertaining shenanigans!” said Will Packer.

The career of the multitalented Chris “Ludacris” Bridges can best be described as remarkable. As a recording artist, he has sold more than 24 million albums worldwide. With an unrivaled match of lyrical acumen, wit, and imagery, Ludacris has solidified himself as one of music’s premier entertainers. His versatility and artistic complexity also enabled him to make a seamless transition to acting, including the starring role of “Tej” in the box office phenomenon Fast & Furious franchise. A consummate businessman, Ludacris is also enjoying success outside of entertainment. He is a restaurateur and owns Chicken-n-Beer in Atlanta and his philanthropic endeavors include the educational platform Kid Nation and The Ludacris Foundation, which focuses on helping youth in his hometown Atlanta.

Viewers can follow #LudaCantCook for exclusive sneak peeks of Ludacris’ journey into the kitchen. Fans wanting more can visit DiscoveryPlus.com and follow along on Facebook, Twitter and Instagram.

discovery+ is the definitive non-fiction, real life subscription streaming service. The new service will launch with a landmark partnership with Verizon that gives their customers with select plans 12 months of discovery+ on Verizon. At launch in the U.S., discovery+ will have the largest-ever content offering of any new streaming service, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. discovery+ will offer more than 55,000 episodes all in one place, with over 2,500 current and classic shows from Discovery’s iconic portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel and Animal Planet.  For more about discovery+, click here.

Led by Hollywood producer Will Packer, Will Packer Media is a first-of-its-kind production and branded content company focused on the New American Mainstream audience. In partnership with Discovery, Inc. and Universal Pictures, the company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences. Will Packer’s films have earned more than $1 billion, with ten opening at number one at the box office. 


Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.


Contact

Lauren Sklar
Phone: 646-336-3475
Email: lauren_sklar@discovery.com