discovery+ Explores The Real Story Behind ‘The Rise And Fall Of Lularoe’ And How An American Dream Became The Ultimate Scandal
Film Features Interviews with BuzzFeed News’ Stephanie McNeal, Cult Expert Rick Ross and Online Activist Christina Hinks Set To Stream December 13th on discovery+
New York, NY – November 17, 2021 – discovery+ announced today the revealing new documentary, THE RISE AND FALL OF LULAROE, a film that pulls the curtain back on the multi-level marketing company and features interviews with retailers, warehouse workers, designers and others whose lives were profoundly impacted by the organization. Through a partnership with BuzzFeed Studios and journalist Stephanie McNeal’s in-depth investigation, THE RISE AND FALL OF LULAROE uncovers parts of the story that haven’t been heard before, including recent developments and first hand accounts from sources who are speaking out for the first time. It includes authorities such as cult expert, Rick Ross, Cultish author Amanda Montell, and blogger Christina Hinks, who was one of the first to expose LuLaRoe’s innerworkings. The film will world premiere December 13th on discovery+, the definitive non-fiction, real-life subscription streaming service.
The film shines a light on present day LuLaRoe at the company’s most recent incentive trip in Cancun, Mexico called LuLaRoe D.R.E.A.M 2021. Here, we meet LuLaRoe’s first ever retailer and see that the company is still going strong, despite the growing community of Facebook activists, including former customers and retailers, who are determined to stop at nothing to take down the organization. Experts in the documentary reflect on how LuLaRoe seduced thousands of recruits, some of whom ended up risking their homes, their bank accounts, and their relationships with close family and friends – all in an effort to be their own boss by selling LuLaRoe leggings. The film explores the psychological techniques used by multi-level marketers, and how the company harnessed the full power of social media to onboard a massive pool of retailers.
THE RISE AND FALL OF LULAROE is produced by Left/Right, A Red Arrow Studios Company, in association with BuzzFeed Studios for TLC.
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About discovery+
discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.
Media Contact
Nicole VanderPloeg
Nicole_VanderPloeg@discovery.com