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Puppy Bowl Returns For an Epic Showdown Between Team Ruff & Team Fluff on Sunday, February 7, 2021 on Both discovery+ and Animal Planet

January 7, 2021

Kristen Bell, Valerie Bertinelli, & Duff Goldman & Boys World Get In On the Puppy Bowl XVII Action By Lending Helping Hands to Adoptable Pups

“We need puppies now more than ever!” said everyone. Have no fear because television’s cutest  sports competition and the original call-to-adoption TV event, PUPPY BOWL, returns on  Sunday, February 7 for the biggest, most exciting game to date, now as a 3-hour event that can be  viewed on both discovery+, the definitive non-fiction, real life subscription streaming service that  features a landmark partnership with Verizon that gives their customers with select plans up to 12  months of discovery+ on Verizon, and Animal Planet on Sunday, February 7 at 2PM ET/11AM  PT. Join discovery+ and Animal Planet for this special three-hour event to experience all the fuzzy  puppy faces from TEAM RUFF and TEAM FLUFF who go paw to paw to win the CHEWY  “Lombarky” trophy in PUPPY BOWL’s all-new venue, a ‘stadium within a stadium’ that’s bigger  and better than ever before. Be sure to be on the lookout for TEAM RUFF who is looking to  reclaim their title after last year’s loss – they’re coming back with a vengeance! Gear up because  it’s officially the most wonderful time of the year for the biggest game of the year – PUPPY  BOWL XVII

PUPPY BOWL celebrates adoptable pups in all their cuteness and showcases the incredible  shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their  loving homes. In years past, PUPPY BOWL is 16 for 16 with the adoption rate at 100% as  all puppies and kittens featured in PUPPY BOWL to date have found their forever homes  with loving families. And even though this past year has been different from year’s past, one thing  is for certain – there will be a PUPPY BOWL – and discovery+ and Animal Planet continue this  annual tradition to highlight these special puppy players and kittens so that they can finally find  the place they are meant to call ‘home.’ 

This year, 22 shelters and rescues from nine Northeastern States are enlisted to bring 70 incredible  adoptable puppy players out for PUPPY BOWL to sport their TEAM RUFF ‘Tail Mary  Tangerine’ and TEAM FLUFF ‘Bark Blue’ bandana colors. What genetic traits are these pups  bringing to the game? With the Wisdom Panel™ dog DNA test, we’ll find out what’s beyond those 

big puppy dog eyes and how each dog’s breed mix might give them an advantage on the field.  We’ll see their skills playout in the brand-new GEICO Stadium, where these adoptable players  have even more room to rumble and fumble! Fan-favorite elements, including slow motion  replays, nose-to-nose action from the famous water bowl cam, and aerial shots of the field from  the brand-new TEMPTATIONS™ Sky Box are all back this year, along with epic drone shots of  puppy players across the arena that bring audiences as close as possible to all the game-play action.  THE HOME DEPOT goal post nets serve as the backdrop to every touchdown and field goal as  audiences have a front row seat view through lens of the cameras in the CHEWY end zone pylons. 

Joining this year as PUPPY BOWL XVII announcers are ESPN’s Monday Night Football play by- play announcer Steve Levy and SportsCenter host Sage Steele who will be providing puppy  analysis throughout the game! The PUPPY BOWL XVII Pre-Game Show begins at 1PM ET/  10AM PT where long-time PUPPY BOWL sports correspondents Rodt Weiler, James Hound  and Sheena Inu, and field reports Brittany Spaniel and Herman Shepard pump up the crowd with  pup insights on the furry matchups before the big game. Sponsored by [ yellow tail ]® wine, the  Pre-Game Show will also offer ideas on how to create a PUPPY BOWL “tail”gate party for the  perfect viewing experience. The game opens with a special performance of the National Anthem  by singing-group and internet sensation, Boys World, before kicking off with the pups  of the PEDIGREE® Starting Lineup, who are giving it their all to compete for the one and only  BISSELL® MVP (Most Valuable Puppy) award by scoring the most touchdowns. Who will take  home the title this year to join the greats of puppies past in the Puppy Bowl MVP Hall of Fame? 

Tune in to find out this and which lucky pup will also take home the coveted SUBARU OF  AMERICA, INC. Underdog Award! 

Joining the game for the 10th year in a row is America’s favorite “Rufferee,” Dan Schachner, who,  after a decade, is ready to call the puppy penalties, ruffs & tumbles, and pawsome touchdowns for  a game unlike any other. Award-winning animal advocate and television correspondent Jill  Rappaport also returns to introduce the SUBARU OF AMERICA, INC. Pup Close and  Personal segments that shine a light on some of these adorable athletes and other adoptable  puppies across the country, in addition to the special Senior Spotlight stories which showcase that  age is just a number with senior dogs who are ultimately puppies at heart. 

This year’s Pup Close and Personal highlights include a special profile of actress and animal  advocate Kristen Bell who has teamed up with Annenberg PetSpace in Los Angeles to spend time with Java, a Labrador mix puppy looking for a fur-ever home to snuggle in; Biscuit, a very  special Maltese mix pup from Paw Works in LA, who gets a special day out with one lucky kid  baker from Food Network’s ‘Kid Baking Championship,’ where we’ll also hear from hosts Valerie  Bertinelli & Duff Goldman; Fozzie, a Foster Dogs Inc. Norwegian Elkhound who experiences his  first ever grooming from Harlem Doggie Day Spa; and Foofur, a Shepherd mix puppy who is cared  for by a very special foster under the PAWS Chicago foster program. Other in-depth profiles  include Marshall, a deaf Boston Terrier mix rescue pup who’s training with Green Dogs Unleashed to be a therapy dog, where at a local hospital, he will provide a group of COVID ER nurses with a much-needed mental break in the midst of the pandemic; Jett, a double front amputee Labrador  mix from Pets With Disabilities in Maryland, who is prepping for the big game with regular jaunts  along the countryside with his fellow special needs cat and dog companions; and Stitch, a Hound  mix, who at Wilburton Inn-New England dog friendly resort in Vermont, enjoys a special day out  at the Inn on a mission to meet an adopter, before getting scrappy on the field. 

Audiences will also see four incredible Senior Spotlight profiles that include Scoobert, an 8-year old Chihuahua Boxer mix from mix from Young at Heart Sanctuary in Chicago who even though  is a senior pooch with medical needs, has a special zest for life; veterinarian Dr. Kwane Stewart,  aka @thestreetvet, who treats homeless dogs off the streets of Los Angeles at no cost; Mona, a 10- year-old Toy Poodle mix who undergoes reiki healing sessions at Den Retreat in Los Angeles for  a more peaceful state of mind; and Blossom, an American Staffordshire Terrier, who has become  the poster pup for the ‘Pitbulls in flower crowns’ series by rescue advocate and  photographer Sophie Gamand. PUPPY BOWL XVII will also feature five special needs players  who are looking forward to finding their loving home including Jett, and four hearing impaired  pups including Marshall, a Boston Terrier; Fletcher, an American Bull Dog; Theodore, a Pyr  Border Collie; and Rumor, a Heeler mix. 

Additionally, for the first time ever on the sidelines, our TEAM RUFF and TEAM FLUFF players  will be cheered on by none other than adoptable puppy cheerleaders who will root and howl for  their favorite players. These cheerleading pups will turn up the volume with cuteness overload by  shaking their pom poms as the PUPPY BOWL XVII players make their way down the  field! Midway through the game, get ready to turn up the beat and put on your dancing shoes for  the ARM & HAMMER™ Clump & Seal™ KITTY HALF-TIME SHOW. Audiences will  experience the neon dance party they’ve been waiting for all year and rave to the purr-fect beats  dropped by senior rescue cat DJ Grand Master Scratch. As an after-party treat, viewers will even  be able to see a special adoption update on where these dancing felines found their loving new  homes with their loving new forever dance partners. 

As a bonus treat for this year’s PUPPY BOWL XVII, audiences will also see exciting new  ‘Adoptable Pup’ segments, hosted by Dan Schachner and sponsored by CHEWY. Sprinkled  throughout the program, 11 shelters from around the country will feature one of their special pups  (and a few kittens during KITTY HALF-TIME!) that are all up for adoption during the game! 

PUPPY BOWL digital audiences can point their paws to to vote for their favorite  pup in the ‘Pupularity Playoffs’ bracket style tournament featuring photos by Instagram sensation  @TheDogist. Audiences can also check out an exciting live puppy playtime scrimmage on Animal  Planet’s TikTok in the lead up to PUPPY BOWL XVII. Fans may also be able to see their own  animal featured in a photo gallery on when they post a pic of their fur-baby  watching PUPPY BOWL XVII and tag #PuppyBowl. For more fun social content, head to  Facebook, Instagram, Twitter, and TikTok for original videos, GIFs, Instagram Stickers, a Puppy  Bowl AR Filter, and more. Audiences can also follow discovery+ on Instagram, Facebook and  Twitter. 

Fans can also access even more furry fun and exclusive content by downloading discovery+.  Leading up to PUPPY BOWL, discovery+ and Animal Planet GO users will find exclusive in-

app original programming, including the PUPPY BOWL midform series “Pupclose & Personal”,  where NFL stars Chris Godwin, Ronnie Stanley, and Ryan Kerrigan reveal their personal pup  adoption stories to share why they’re so passionate about canine causes. Pus, we’ll also see Dan  the Ref take us down memory lane, highlighting the very best and firsts of Puppy Bowl’s 17-year  history. Additionally, fans are also invited to Tweet along with game day commentator Meep The  Bird and vote in real time, for the winner of the Most Valuable Puppy award. Results will be  revealed during the epic program. 

Official PUPPY BOWL XVII sponsors include ARM & HAMMER™ Clump & Seal™,  BISSELL®, CHEWY, GEICO, THE HOME DEPOT, PEDIGREE®, SUBARU OF AMERICA,  INC., TEMPTATIONS™, Wisdom Panel™ dog DNA test and [ yellow tail ]® wine. 

For more information about the shelters, rescues and organizations that participated in PUPPY  BOWL XVII, Animal Planet audiences can visit 

PUPPY BOWL XVII is produced for Animal Planet by Bright Spot Content, an All3Media  America company. Simon Morris is executive producer and showrunner with Cindy Kain and  Sandy Varo Jarrell also serving as executive producers. For Animal Planet, Dawn Sinsel serves as  senior executive producer and Pat Dempsey is supervising producer. 

About Animal Planet: 

Animal Planet, one of Discovery, Inc.’s great global brands, is dedicated to creating high quality content  with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by  bringing people up close in every way. Available to 360 million homes in more than 205 countries and  territories, Animal Planet combines content that explores the undeniable bonds forged between animals and  humans, optimized across all screens around the world. In the U.S., Animal Planet audiences can enjoy  their favorite programming anytime, anywhere through the Animal Planet Go app which features live and  on-demand access. For more information, please visit 

About Discovery:  

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a  passionate audience of superfans around the world with content that inspires, informs and entertains.  Discovery delivers over 8,000 hours of original programming each year and has category leadership  across deeply loved content genres around the world. Available in 220 countries and territories and nearly  50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV  Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as  discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from  Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a  strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of  premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery,  Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV  with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network in the U.S.,  Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports  and Home of the Olympic Games across Europe. For more information, please visit and follow @DiscoveryIncTV across social platforms. 


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